Discovering data mining :  from concept to implementation / 
Peter Cabena ... [et al.]. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1998. 
 - xix, 195 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 169-172) and index. 
<br/><br/><label>ISBN: </label>0137439806  166.71 
<br/><br/><label>LCCN: </label>97-018170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Marketing--Data processing.<br/>Business--Data processing.