TY  - BOOK
AU  - Frand,Erwin A.
TI  - The art of product development: from concept to market 
SN  - 0556232144
PY  - 1989///
CY  - Homewood, ILL.
PB  - Dow Jones-Irwin
KW  - New products
KW  - Management
KW  - Product management
ER  -