TY  - BOOK
AU  - Gale,Bradley T.
AU  - Wood,Robert Chapman
TI  - Managing customer value: creating quality and service that customers can see 
SN  - 0029110459
PY  - 1994///
CY  - New York
PB  - Free Press
KW  - Quality of products
KW  - Evaluation
KW  - Consumer satisfaction
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references [p. 407-416] and indexes
ER  -