Gale, Bradley T. <br/><br/>
Managing customer value :  creating quality and service that customers can see / 
Bradley T. Gale with Robert Chapman Wood. 
 - New York :  Free Press,  1994. 
 - xxii, 424 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references [p. 407-416] and indexes. 
<br/><br/><label>ISBN: </label>0029110459  RM301.50 
<br/><br/><label>LCCN: </label>93-041905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Quality of products--Evaluation.<br/>Consumer satisfaction--Evaluation.<br/>Marketing--Management.