Kotler, Philip. <br/><br/>
Social marketing :  strategies for changing public behavior / 
Philip Kotler, Eduardo L. Roberto. 
 - New York :  Free Press,  1989. 
 - xii, 401 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0029184614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Behavior modification.