The very idea 
compiled and edited by Arnold Fochs 
 - Duluth  A. J. Pub. Co.  1974 
 - 272 p. : ill. ; 30 cm. 
<br/><br/><label>ISBN: </label>0914190024 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States