TY  - BOOK
AU  - Ciervo,Arthur V.
TI  - Using the mass media
PY  - 1979///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Mass media
KW  - United States
KW  - Addresses, essays, lectures
KW  - Education, Higher
N1  - Includes bibliographies and index
ER  -