Using the mass media / 
Arthur V. Ciervo, guest editor 
 - San Francisco :  Jossey-Bass,  1979 
 - v, 97 p. ;  24 cm. 
 - New directions for institutional advancement  no. 5 .
<br/><br/>Includes bibliographies and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Addresses, essays, lectures--United States<br/>Education, Higher--Addresses, essays, lectures--United States