Broom, Glen M. <br/><br/>
Using research in public relations :  applications to program management/ 
Glen M. Broom, David M. Dozier. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1990. 
 - 414 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0139391665  RM102.22 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Public relations--Research--Methodology.<br/> Market surveys.