Ross, Raymond Samuel, 1925- <br/><br/>
Understanding persuasion 
Raymond S. Ross 
 - 4th ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  1994 
 - xiii, 236 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0135011310  RM86.08 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Rhetoric).<br/>Persuasion (Psychology).