Davies, Gary. <br/><br/>
Trade marketing strategy / 
Gary Davies. 
 - London :  Paul Chapman Pub.,  1993. 
 - 225 pages :  illustrations ;  24 cm. 
<br/><br/><label>ISBN: </label>1853962139 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--United Kingdom--Management--Case studies.<br/>Advertising--United Kingdom--Case studies.<br/>Retail trade--United Kingdom--Case Studies.