Newsom, Doug, <br/><br/>
This is PR:  the realities of public relations, 
Doug Newsom, Alan Scott. 
 - 2d edition. 
 - Belmont, Ca.:  Wadsworth Publishing Co.,  1981. 
 - 577p.:  ill.;  24 cm. 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0534008674 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations