TY  - BOOK
AU  - Zaltman,Gerald
AU  - LeMasters,Karen
AU  - Heffring,Michael
TI  - Theory construction in marketing: some thoughts on thinking
SN  - 0471981273
PY  - 1982///
CY  - New York
PB  - Wiley
KW  - Marketing
N1  - Includes bibliographies and indexes
ER  -