Zaltman, Gerald, <br/><br/>
Theory construction in marketing  some thoughts on thinking 
Gerald Zaltman, Karen LeMasters, Michael Heffring. 
 - New York  Wiley  1982. 
 - xxii, 209 p. : ill. ; 24 cm 
 - Theories in marketing series .
<br/><br/>Includes bibliographies and indexes 
<br/><br/><label>ISBN: </label>0471981273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing