TY  - BOOK
AU  - May,Mark A.
AU  - Arons,Leon
TI  - Television and human behavior: tomorrow's research in macc communication 
PY  - 1961///
CY  - New York
PB  - Appleton-Century-Crofts
KW  - Communications research
KW  - Television viewers
KW  - Television broadcasting
N1  - Includes bibliography
ER  -