Television and human behavior :  tomorrow's research in macc communication / 
edited by Leon Arons and Mark A. May. 
 - New York :  Appleton-Century-Crofts,  1961. 
 - 307 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliography. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communications research.<br/>Television viewers.<br/>Television broadcasting.