TY  - BOOK
AU  - Masser,Barry Z.
AU  - Leeds,William M.
TI  - Telemarketing: the corporate-caller skills program 
SN  - 0029202701
PY  - 1984///
CY  - New York
PB  - Macmillan
KW  - Direct marketing
KW  - Industrial marketing
KW  - Telephone selling
ER  -