Baker, Stephen,  1921-, <br/><br/>
Systematic approach to advertising creativity/ 
/written and designed by Stephen Baker. 
 - New York:  McGraw-Hill,  1979. 
 - viii, 280 pages :  illustrations ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070033528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Creative ability in business.