TY  - BOOK
ED  - American Management Association
TI  - Successful marketing to U.S. hispanics and Asians: players, agencies, and media
SN  - 0814435149
PY  - 1987///
CY  - New York
PB  - AMA Membership Publications Division
KW  - Hispanic Americans as consumers
KW  - United States
KW  - Asian Americans as consumers
KW  - Market surveys
KW  - Advertising campaigns
ER  -