Successful marketing to U.S. hispanics and Asians  players, agencies, and media  an American management association research report on target marketing 

 - New York  AMA Membership Publications Division  1987 
 - 122 p. : ill. ; 28 cm. 
 - AMA briefings & surveys .
<br/><br/><label>ISBN: </label>0814435149 
<br/><br/><label>LCCN: </label>87-027058 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hispanic Americans as consumers--United States<br/>Asian Americans as consumers--United States<br/>Market surveys--United States<br/>Advertising campaigns