TY  - BOOK
AU  - Hiebing,Roman G
AU  - Cooper,Scott W
TI  - The Successful marketing plan: a disciplined and comprehensive approach
SN  - 0844231991
PY  - 1990///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Marketing
N1  - Includes index
ER  -