Hiebing, Roman G <br/><br/>
The Successful marketing plan  a disciplined and comprehensive approach 
Roman G. Hiebing, Jr., Scott W. Cooper 
 - Lincolnwood, Ill.  NTC Business Books  1990 
 - xviii, 342 p. : ill. ; 28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844231991 
<br/><br/><label>LCCN: </label>89-062907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing