Cohen, Joel B. <br/><br/>
Behavioral science foundations of consumer behavior 
edited by Joel B. Cohen 
 - New York  Free Press  1972 
 - 474p ill 24cm 
<br/><br/><label>LCCN: </label>79-142357 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Addresses, essays, lectures<br/>Motivation research (Marketing)--Addresses, essays, lectures<br/>Attitude (Psychology)--Addresses, essays, lectures