TY  - BOOK
AU  - Lancaster,Kent M.
AU  - Katz,Helen E.
TI  - Strategic media planning
SN  - 0844234753
PY  - 1989///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Mass media
KW  - Planning
KW  - Handbooks, manuals, etc
KW  - Software
N1  - Book is accompanied by one diskette entitled'Strategic media planning' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references and index
ER  -