TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
AU  - Cravens,David W..Strategic marketing cases and applications
TI  - Strategic marketing management cases and applications
SN  - 025607898X
PY  - 1990///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - Case studies
N1  - Rev ed. of : Strategic marketing cases and applications. 2nd ed. 1986; The Two previous editions of this book were titled, Strategic marketing cases and applications
ER  -