Cravens, David W. <br/><br/>
Strategic marketing management cases and applications/ 
David W. Cravens, Charles W. Lamb. 
 - 3rd ed. 
 - Homewood, Ill.:  Irwin,  1990 
 - xviii, 742 p. :  ill. ;  25 cm. 
<br/><br/> Rev ed. of : Strategic marketing cases and applications. 2nd ed. 1986.  The Two previous editions of this book were titled, Strategic marketing cases and applications. 
<br/><br/><label>ISBN: </label>025607898X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.