Kotler, Philip

Strategic marketing for nonprofit organizations/ Philip Kotler, Alan R. Andreasen. - 5th ed. - Upper Saddle River, N. J.: Prentice-Hall, 1996 - vii, 632 p. : ill. ; 25 cm.

Rev ed. of : Marketing fsr nonprofit organizations / Philip Kotler.

0132325470 RM168.32


Nonprofit organizations--Marketing.