Smith, Paul <br/><br/>
Strategic marketing communications:  new ways to build and integrate communication/ 
Paul Smith, Chris Berry and Alan Pulford. 
 - London:  Kogan Page,  1997 
 - 290 p. ;   25 cm. 
<br/><br/><label>ISBN: </label>0749420138  RM136.46 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing management.<br/>Success in business.