TY  - BOOK
AU  - White,Jon
AU  - Mazur,Laura
TI  - Strategic communications management: making public communications work 
SN  - 0201593769
PY  - 1995///
CY  - London
PB  - Economist Intelligence Unit
KW  -  Public relations
KW  - Corporations
KW  -  Communication in management
KW  - Corporate image
KW  - Case studies
N1  - references p. 269-271
ER  -