White, Jon <br/><br/>
Strategic communications management :  making public communications work / 
Jon White , Laura Mazur. 
 - London:  Economist Intelligence Unit,  1995. 
 - 277 p. ;  24 cm. 
 - EIU series .
<br/><br/>references p. 269-271 
<br/><br/><label>ISBN: </label>0201593769 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Public relations--Corporations.<br/> Communication in management.<br/>Corporate image.<br/> Public relations--Corporations--Case studies.