Chisnall, Peter M. <br/><br/>
Strategic business marketing / 
Peter Chisnall. 
 - 3rd. ed. 
 - New York:  Prentice-Hall,  1995. 
 - 506 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of : Strategic industrial marketing 2nd ed. 1989. 
<br/><br/>includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132033658  RM55.86 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management.<br/>Marketing--Planning.