A strategic approach to business marketing / 
Robert E. Spekman, David T. Wilson. 
 - Chicago :  American Marketing Association,  1985. 
 - 193p. ;  23 cm. 
 - Proceedings series/American Marketing Association. .
<br/><br/><label>ISBN: </label>0877571724 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Addresses, essays, lectures