Schultz, Don E. <br/><br/>
Strategic advertising campaigns / 
Don E. Schultz, Dennis Martin, William P. Brown. 
 - 2nd ed. 
 - Lincolnwood, Ill.:  NTC Business Books,  1984. 
 - 532 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0844230898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.