Perry, D. L. 1946-,
Social marketing strategies
conservation issues and analysis / Donald L. Perry.
- Calif: Goodyear Pub. Co. : Pacific Palisades, 1976.
- ix, 230 pages: illustrations; 23 cm.
Includes bibliographical references and index.
0876208650
Environmental policy.
Conservation of natural resources.
Marketing--Social aspects.
Social marketing.