TY  - BOOK
AU  - Sherif,Muzafer
AU  - Hovland,Carl Iver
TI  - Social judgment: assimilation and contrast effects in communication and attitude change 
T2  - Yale studies in attitude and communication
PY  - 1961///
CY  - New Haven
PB  - Yale University Press
KW  - Attitude change
KW  - Judgment
KW  - Communication
N1  - Bibliography: p. 209-218
ER  -