Sherif, Muzafer,  1905- <br/><br/>
Social judgment :  assimilation and contrast effects in communication and attitude change / 
by Muzafer Sherif and Carl I. Hovland. 
 - New Haven :  Yale University Press,  1961 
 - xii, 218 p. ;  23 cm. 
 - Yale studies in attitude and communication ;  v.4. .
 - Yale studies in attitude and communication ;  v.4. .
<br/><br/>Bibliography: p. 209-218. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Attitude change<br/>Judgment<br/>Communication