Woodruffe, Helen. <br/><br/>
Services marketing / 
Helen Woodruffe. 
 - London :  Pitman Pub.  1995. 
 - 307 p. ;  23 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0712110399  RM30.24 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.