TY  - BOOK
AU  - Czepiel,John A.
AU  - Congram,Carole A.
AU  - Shanahan,James
ED  - American Marketing Association
TI  - The services challenge: integrating for competitive advantage 
SN  - 0877571880 (pbk.)
PY  - 1987///
CY  - Chicago, Illinois
PB  - American Marketing Association
KW  - Service industries
KW  - Marketing
KW  - Congresses
N1  - Papers presented at the 5th. Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986; Includes bibliographies
ER  -