The services challenge :  integrating for competitive advantage / 
Edited by John A. Czepiel, Carole A. Congram, James Shanahan 
 - Chicago, Illinois :  American Marketing Association,  1987 
 - vi, 108 p. :  ill. ;  28cm. 
 - Proceeding series (American Marketing Association) .
<br/><br/> Papers presented at the 5th. Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986 
<br/><br/>Includes bibliographies 
<br/><br/><label>ISBN: </label>0877571880 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Congresses