TY  - BOOK
AU  - Hise,Richard T.
AU  - Gillett,Peter L.
AU  - Ryans,John K.
TI  - Basic marketing: concepts and decisions 
SN  - 0876260563
PY  - 1979///
CY  - Cambridge, Mass
PB  - Winthrop Publishers
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -