Hise, Richard T. <br/><br/>
Basic marketing :  concepts and decisions / 
Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr 
 - Cambridge, Mass :  Winthrop Publishers,  1979 
 - 572 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0876260563  15.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing