McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy, with assistance of Andrew A. Brogowicz. 
 - 7th ed. 
 - Homewood, Ill. :  Richard D. Irwin,  1981. 
 - xix, 762 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.