TY  - BOOK
AU  - Blessington,Mark
AU  - O'Connell,Bill
TI  - Sales reengineering from the outside in: engaging customers with a new approach to sales, marketing, and service 
SN  - 0070059500
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Selling
KW  - Case studies
KW  - Marketing
ER  -