Blessington, Mark <br/><br/>
Sales reengineering from the outside in  engaging customers with a new approach to sales, marketing, and service / 
Mark Blessington, Bill O'Connell. 
 - New York  McGraw-Hill,  1995 
 - 255 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>0070059500  RM67.12 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Case studies<br/>Marketing--Case studies