TY  - BOOK
AU  - Smith,David
AU  - Scott,Peter
AU  - Lynch,Jim
TI  - The role of marketing in the university and college sector: a study of how marketing is defined and organised in British universities and colleges 
SN  - 1899515011
PY  - 1995///
CY  - Leeds
PB  - Centre for Policy Studies in Education
KW  - Universities and colleges
KW  - United Kingdom
KW  - Marketing
ER  -