Edwards, Charles M. (Charles Mundy) <br/><br/>
Retail advertising and sales promotion 
Charles M. Edwards, Carl F. Lebowitz 
 - 4th ed 
 - Englewood Cliffs, N.J.  Prentice-Hall  1981 
 - 531p. 23cm 
<br/><br/><label>ISBN: </label>0137750986 
<br/><br/><label>LCCN: </label>80-27416 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Retail trade