Edwards, Charles Mundy, Jr. <br/><br/>
Retail advertising and sales promotion 
/ by Charles M. Edwards, Jr. and Russell A. Brown 
 - 3d ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  1959 
 - 705 p. illus. 24 cm. 
<br/><br/><label>LCCN: </label>59-013614 /L/r85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Retail trade