TY  - BOOK
AU  - Haight,William
TI  - Retail advertising
SN  - 0382190467
PY  - 1976///
CY  - N.J
PB  - General Learning Press : Morristown
KW  - Advertising
KW  - Management
KW  - Retail trade
N1  - Includes index; Bibliography: p. 516-521
ER  -