Haight, William <br/><br/>
Retail advertising 
management and technique / William Haight 
 - N.J  General Learning Press : Morristown  1976 
 - xiv, 530 p., 2 leaves of plates : ill. ; 25 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 516-521. 
<br/><br/><label>ISBN: </label>0382190467 
<br/><br/><label>LCCN: </label>75-046173 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Management<br/>Retail trade