Rivers, William L. <br/><br/>
Responsibility in mass communication 

 - Revised edition 
 - New York  Harper & Row  1969 
 - vi, 314 p. ; 21 cm. 
<br/><br/> First edition entered under Wilbur L. Schramm  First published in 1957  Includes bibliographical references and index 
<br/><br/><label>LCCN: </label>68-28216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects